Monday, July 27, 2009

Wal-Mart Going Green?

Wal-Mart’s Green Rating System
If anyone can take on this gargantuan task, it would be Wal-Mart. They have the resources, the size, and buying power to give product life-cycle analysis a try.
This is very ambitious, other corporations have tried to assess their various product lines with inconclusive outcomes. Clearly, an industry standard needs to be set or “sustainable information mayhem” could result. Different scales with different measurement criteria would be a disaster. Ideally, an independent, non-profit entity would take this on, but that is unlikely from a funding standpoint in the current economy. Wal-Mart has spearheaded certain aspects of sustainability that other corporations have not even thought about, and has demonstrated integrity in its environmental policies. When Wal-Mart sneezes, the worldwide supplier community gets a cold. If Wal-Mart says this is important, suppliers will jump to attention. Overall, this could be a great breakthrough for sustainability worldwide...

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1 comment:

  1. I was worried when I read the terms 'natural' and 'organic' pet food. Fortunately, you clarified this later esp. on linked pages (although some people might not have the time to check all links).

    The terms natural and (non-certified) organic aren't regulated in the pet food industry. Only *certified* organic pet food claims are regulated and enforced and therefore verified by an unbiased third-party.

    About green pet food claims: A Green Seal certifier told me, that 'organic certification is the most credible label for pet and human foods, also in respect to any green claims.'