Sierra Club Green Home (SCGH) is a new Web site designed to educate Americans on how to make their homes more energy efficient, environmentally sustainable and healthy. Created with Sierra Club—America’s oldest, largest, and best-known environmental organization—SCGH aims to help aspirationally green citizens become more environmentally-conscious.
By providing consumers access to businesses offering sustainable products and services, SCGH strives to help individuals green their homes, regardless of budget. While staying true to Sierra Club’s mission to “explore, enjoy and protect the planet,” SCGH targets a larger audience of aspirationally green individuals on the path to becoming more environmentally-conscious.
Unique to the industry, SCGH is a distributed destination Web site, with in-depth editorial content designed to be shared and hosted by like-minded green partner sites.